We started by suggesting a structure for the app using wireframes. As the matching algorithm influences the app's logic, we had to make several revisions throughout the design process. In the UI design phase, we focused on creating an intuitive and engaging in-app experience. We were building something completely new, so it was a creative playground and we got to experiment with different approaches before we decided on the best one.
At this point, the backend development was kicked off. It was strongly correlated with how the app looked on the screens and how the users would navigate between them. The matching algorithm development was quite a challenge, but being able to turn years of psychological practice into an algorithm that supports the users in their dating journey, was what we call building a technology that makes a difference.
The iOS development focused on top app performance and time efficiency. Some parts required refactoring to MVVM to enable better animations.
The teams collaborated with Jason and Caroline very closely to ensure the app was in line with their vision in terms of gamification and entertainment aspects, as well as the relationship psychology behind it.